7 Affordable Tools to Enhance a Small Business Website Look

small business website

If you believe that a typical local business website is a two-page site with contact details, weird navigation and absence of design taste, you were partly right until this moment. For the past year, we reviewed many free apps to fine-tune website design and gave recommendations on website usability and style. Today, we will summarize our suggestions and give every website owner 7 ideas that may turn an ordinary website into a reliable web store or a real online brand page. Who said, that a good web design costs too much? Let’s ruin this myth!

1. High Quality Professional Images

photostock photos

Thanks to Google and WordPress efforts, now all of us can create a website quickly and easily. It will take less than 30 minutes to make a standard WordPress site, and even less in Google site case. However, as you know, web design is a complex of images, themes, CSS, navigation, content and much more. So if you want your home page to stand out of the crowd, we recommend visiting photo stock websites and getting professional beautiful images. These images and a premium background will give a polished look to your web presence.

2. Business Vision via an Image

Each business is special – it’s a self-evident truth. Your values stand behind your product and add unique style to your company. If you have a set of declared principles, you can reflect them on your website with Wordle, free online word generator. Place your company key words in the editor and create an image. Wordle will deliver your message clearly to the public and show your attitude to customers, sales, business or environment.

3. Video, when words are not enough


Don’t be surprised: video is also a meaningful part of web design if words are not enough. Don’t hesitate to place a creative product video on your home page, learn more about it here. Additionally, video is a good idea for a personal message to customers/partners or an exhibition of the recent achievements.

4. PowerPoint Slideshows for Visual Convincing

It’s ok to provide more details and stat about your company in a PowerPoint presentation. Remember, you should make it readable and understandable without a sales person’s speech. Thus, search for a top-notch PPT theme and customize it. A creative, well-done background with helpful data will replace a sales agent. Don’t forget to let your site visitors download the slideshows to study them offline.

5. Text-to-Video Presentation

If a PowerPoint presentation seems too time-consuming and you already have all content online, you may turn your web pages into a video. Try Webbitz. It’s an online web app that converts text to speech and makes a video on the basis of your content. Here’s an example of the video generated out of Photo Software & Design Blog pages. The voice sounds natural, watch this video:

6. Feedback and suggestion widgets

After you conquered your potential customers with presentations, videos and images, give them a chance to speak. Here PollDaddy may help. The app allows you to create polls for websites and vote forms. Thanks to PollDaddy, you can gather new product ideas, feedback or even complains. Polls will make your website more interactive and catch visitors’ attention.

7. A path for offline shopping

Sounds odd, but a good map matters much. Often business owners submit their cafe or shop to Google places directory, but forget to embed a map on their own website. If you plan to have lots of customers from the real world, don’t let them get lost in the city jungles and save them with a free Google Map.
 

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