To Subscribe or Not To Subscribe

Subscribe or Not to Subscribe

A Successful Subscription Page Rules

I have several favorite blogs. I often go back to them to read recent posts, but I subscribed to few of them. There are 2 reasons that stop me from email subscription:

  1. Lack of clear email subscription rules at subscription page. I’m not talking about a must-have unsubscribe policy;
  2. Complicated web subscription forms.

It looks like many websites underestimate the power of loyal subscribers.

Continue reading “To Subscribe or Not To Subscribe”

Online GPS: Good Site Navigation Matters

Online Navigation

When we make a website, we pay huge attention to content, design or a top-notch domain name. Often a little, but crucial, thing that slips away is a website navigation. I don’t want to say that many fresh websites have no navigation. Each site has at least one type of navigation: upper, bottom, or left site menu. I’d like to dwell upon the importance of additional or backup navigation.

Continue reading “Online GPS: Good Site Navigation Matters”