You can hardly find a photographer no matter how much experienced and well-known he is who doesn’t dream of the worldwide recognition. If you keep your photos shut in boxes or stocked on your PC nobody will be able to appreciate your artistry and talent. That is why it is indispensable to work out your own self-promotion strategy. One of the easiest self-promotional tactics is creating a portfolio.
Portfolio is a collection of the artist’s best creative works. Thus nothing better than a portfolio can display a photographer's talent and creativity.
Earlier photos were printed at first and then after a thorough selection mailed to clients. Now in the 21 century with steadily growing technology we deal mostly with digital pictures. I don’t say that nobody prints out pictures nowadays but the future and preferences are undoubtedly shifting to digital carriers.
There are several ways of making a portfolio. You can select your best photos (usually from 20 up to 30) and burn them on a CD disc. The pictures can be arranged in a catalogue style, like a digital slideshow. You can add music that helps a viewer plunge into a special atmosphere and gain the mood or main idea transmitted via pictures. Then just send your compact portfolio to potential customers or to a large photography agency.
But even a CD portfolio seems an old-fashioned way as people tend to spend more and more time online on the web. Therefore photographers launch their own websites. This type of web pages is called a portfolio website. It distinguishes from other resources due to its clearness and simplicity, lack of content overflow, very few sections. The main focus is on a photo gallery. It is recommended to include the About section (an artist’s bio) and contact information so that customers and worshipers could reach you.
Here are 8 tips for making a great portfolio website:
- Select best photos targeted to a special audience and a particular photography niche
- Include only high resolution images
- Provide a large viewing area
- Place best images at the beginning to grab a viewer’s attention and to impress him at the end of the portfolio
- Protect pictures with a watermark
- Give a title to each image or give some details describing what is shot in the picture
- Make an easy and smooth navigation through the website
- Provide contact information (phone number and email address will be enough)
Those who believe that a website creation is a tiresome and troublesome process can send their portfolios to large stock agency websites open for collaboration. We will focus on portfolio requirements, restrictions set by photo galleries, whether their services are paid or free in the next post.