To Subscribe or Not To Subscribe

Subscribe or Not to Subscribe

A Successful Subscription Page Rules

I have several favorite blogs. I often go back to them to read recent posts, but I subscribed to few of them. There are 2 reasons that stop me from email subscription:

  1. Lack of clear email subscription rules at subscription page. I’m not talking about a must-have unsubscribe policy;
  2. Complicated web subscription forms.

It looks like many websites underestimate the power of loyal subscribers.

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