Every hour millions of people share Twitter and Facebook updates. A friend status about a new website can bring an immense number of visitors. Thus word of mouth turns a formerly unknown web page into one of the most visited destinations.
However, Twitter and Facebook are useless unless you can handle them right.
Imagine, you have created a Facebook fan page or a Twitter account for your site. The easiest way to spread the news is to place a Facebook or Twitter sharing button on your site. There are several options: a Facebook “Like” button, a Facebook badge, a Tweet button, or a universal plug-in supporting various networks like addthis plug-in.
As a rule, the first social media buttons placement experience looks like in this case. A webmaster adds a sharing button on the site. For a test mode, he picks up not high traffic pages. Scanty Tweets and Likes become the result of the experiment. Hence, the webmaster judges the test failure like this: I’ve tried the sharing buttons, but they make no sense. I’ll delete them. My site visitors don’t engage in social networks. Twitter and Facebook are useless!”
The test results could be successful if the webmaster knew 6 simple social media sharing rules:
- It’s better not to place social sharing buttons at low traffic pages. For example, if “About” at your site is rarely visited, don’t put the buttons there. Instead, place Like or Tweet buttons at frequently viewed pages.
- There’s no point to add Like or Tweet buttons to site footer, if the site has a huge scroll-down. Visitors may simply miss them. Insert sharing buttons in the focus of the attention at a page.
- Keep in mind, if your site visitors use various devices, than the screen resolutions are different. Sometimes people may not notice the buttons. Choose a favorable place for Like or Tweet buttons with any browser resolution. You can use free Google tool to check site resolution for various screens.
- It’s reasonable not to stick Like or Tweet buttons into site header or footer, if the header or footer color is similar to the button one. For example, a blue button is hardly noticeable at blue background, or grey button is not clear at grey background. Highlight your social sharing buttons!
- Do not make small Like or Tweet buttons, if font or graphics are big. Little buttons don’t stand out against huge graphics. Choose optimal button sizes so they look in harmony with the site design.
- Sometimes original approach sucks. Unusual “follow us” call to action phrase may not attract users. They simply misunderstand it. Make the fan page links and “follow us” message clear. So any fan can join your community without extra doubts.
Let me enumerate several resources that make social sharing life easier: freeiconsdownload.com, iconfinder.com. Here you can find various Facebook and Tweet buttons design. Pick up templates that suit you best.
In the next posts I’ll continue social media topic with advanced social sharing tips. Express your opinion on social media sharing experience! Tell us your success story or failure.